A huge rush of people trying to buy Beyonce’s Ivy Park clothing line crashed Topshop’s website on Thursday.
Shoppers tweeted about facing long delays and payment problems online as they tried to get their virtual hands on the singer’s fitness wear.
Queen B’s latest brand is “merging fashion-led design with technical innovation”, according to her website.
Topshop said on Twitter that “due to high demand” the site was “experiencing some technical issues.”
“We’re currently working with our IT team to resolve this ASAP,” the company added.
Other online sellers stocking the brand, including Net-A-Porter and Selfridges, did not report any problems with their websites.
Frustrated Bey fans vent on Twitter
— Steph Thornton (@stephasaurusVII) April 14, 2016
— Beyoncé Legend (@BeyonceLegend) April 14, 2016
— Chasity L. Pritchett (@chasityhoward) April 14, 2016
— how is caroline (@ItsKlarolineDuh) April 14, 2016
— MG (@ItsMrsMG2U) April 14, 2016
— Lexy (@Yoimlexy) April 14, 2016
What did Topshop have to say?
@jadeeavesxo Sorry, due to high demand we are experiencing some technical issues, the site will be back up and running shortly.
— TopshopHelp (@TopshopHelp) April 14, 2016
@_Lisarosej_ try JD sports and Selfridges. They have some stuff
— Conceited (@CoCoVuitton) April 14, 2016